THE AMERICAN MEME follows the journeys of four shocking social media disruptors, Paris Hilton parishilton , Josh Ostrovsky thefatjewish , Brittany Furlan brittanyfurlan and Kirill Bichutsky slutwhisperer , as they hustle to create empires out of their online footprints Although their paths to influencer status are distinct, their respective followings are akin to small armies